Our Distinctive Approach–Customer-based, Iterative,

While specifics of an approach are beyond the current phase of our organization, and rapid adaptability is foundational when going into unknown and undeveloped markets, there are some general tactics and areas upon which we plan to draw to inform our approach. We hope to develop our thinking about our approach much more through the research and podcast during our current phase (Phase 1) of our timeline.


Eye to long-term customer relationships, and customer-driven development and growth..

Sustainable (aka profitable): Profit somehow has become a dirty word.

Mind/Spirit. Persuasion/get used to change/newness